Do you hate change?

Adam Tinworth
Adam Tinworth

So, I logged into Vimeo to upload something for my personal blog, and was greeted with this:

It’s part of a gradual switch towards [the new version of Vimeo]( I just love the choices on the buttons though:
That’s the most honest assessment of why most people complain about site redesigns I’ve ever seen. And it’s good psychology up front – get people thinking about their inherent conservatism before they even see the new site. Love it. 
changechange managementpsychologyuser experiencevimeo

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.