Do you hate change?

Adam Tinworth
Adam Tinworth

So, I logged into Vimeo to upload something for my personal blog, and was greeted with this:

![newvimeo.png](https://i2.wp.com/www.onemanandhisblog.com/content/images/2012/02/newvimeo.png?resize=516%2C159)
It’s part of a gradual switch towards [the new version of Vimeo](http://vimeo.com/new). I just love the choices on the buttons though:
![ihatechange.png](https://i2.wp.com/www.onemanandhisblog.com/content/images/2012/02/ihatechange.png?resize=372%2C83)
That’s the most honest assessment of why most people complain about site redesigns I’ve ever seen. And it’s good psychology up front – get people thinking about their inherent conservatism before they even see the new site. Love it. 
changechange managementpsychologyuser experiencevimeo
Adam Tinworth

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 25. He lectures on audience strategy and engagement at City, University of London.

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Adam Tinworth

Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 25. He lectures on audience strategy and engagement at City, University of London.