Turkey: the new internet frontier?

Adam Tinworth
Adam Tinworth

Efe Cakarel

Efe Cakarel, Founder, MUBI

A global VoD platform that I’ve never heard of – I’m so very parochial. But isn’t everyone? As Efe points out, only 13% of global internet users in the US – and it’s a steadily declining share. His business started in [Palo Alto](http://maps.google.com/maps?ll=37.4291666667,-122.138055556&spn=0.1,0.1&q=37.4291666667,-122.138055556 (Palo%20Alto%2C%20California)&t=h "Palo Alto, California") – and it’s easy to think of that as the centre of the universe. But the US may not dominate the internet in 2030 – and dominating that world means understanding other countries.

Their business mashed Netflix and Groupon – one movie a day, at a much lower price point. And they decided that Turkey was the country to focus on – it’s got growth of 9% right now. Forecasts show Turkey as fastest growing OECD country. Half of Turkey is less than 30 years old – and they are very social media savvy. And – to the benefit of his business – they have a healthy disregard for copyright.

So, it’s time to wake up and smell the Turkish coffee.

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.