Peak hype?

Adam Tinworth
Adam Tinworth

The 2012 Gartner Hype Cycle for emerging technologies seems to have snuck out this year, without realy catching the blogosphere’s attention. The one thing that struck me this year is just how densely technologies are clustered around the top of the hype peak:

The peak of the hype cycle

Lots of bets on the table right now. Lots of new ideas jostling for our attention. What’s the outcome: a technology lust bust? Or a transformative decade?

Further analysis on the NEXT conference blog.

emerging technologyhype cycletechnology

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.