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Publication disruption denial: a lifecycle

The graveyard of St Marys

Five steps:

  1. “We’re a print business and we always have been”.
  2. “Digital will be important, but we have to prioritise print, where our profits are right now”.
  3. “We’ll go digital first from the autumn”.
  4. “With regret, we’re closing the print edition”.
  5. “With regret, we’re closing the title”.