Publication disruption denial: a lifecycle

Adam Tinworth
Adam Tinworth

The graveyard of St Marys

Five steps:

  1. “We’re a print business and we always have been”.
  2. “Digital will be important, but we have to prioritise print, where our profits are right now”.
  3. “We’ll go digital first from the autumn”.
  4. “With regret, we’re closing the print edition”.
  5. “With regret, we’re closing the title”.

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.