The Two Tier Tablet Market

Adam Tinworth
Adam Tinworth


In the shadow of a hurricane, Google launched some new tablets, a phone and a revamp of the latest version of Android.

Pondering this, I’ve come to the comclusion that we’ve actually got two tiers of tablets: the Google/Amazon content tablet tier, and the Apple/Microsoft PC-replacement tier.

Which paradigm will win?


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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.