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The Two Tier Tablet Market

Adam Tinworth

29 Oct 2012

In the shadow of a hurricane, Google launched some new tablets, a phone and a revamp of the latest version of Android.

Pondering this, I’ve come to the comclusion that we’ve actually got two tiers of tablets: the Google/Amazon content tablet tier, and the Apple/Microsoft PC-replacement tier.

Which paradigm will win?

Two-part illustration: newspaper trees burn in wildfire while digital plants rise from ashes, symbolising media rebirth.

Journalism isn’t dying

The crumbling edifice of traditional media means the growth of emerging media is more important than ever.

Life is not a football game

And an audience is not a tribal fanbase.

An AI-generated image of a 100% human content sticker on a magazine

The real AI Opportunity

In the rush to “keep up” with emerging technology, some publishers are missing the real opportunity

Illustration of a 1970s British newsreader in a brown suit reading papers at a desk. The background features the text "AUDIENCE UPDATE" in a retro font, flanked by a globe and plants.

Navigating the shifting sands of audience strategy

A round-up of stories to inform your work - and a pledge to stay reverse centaur-free. Really.

Read more

Journalism isn’t dying

Life is not a football game

The real AI Opportunity

Navigating the shifting sands of audience strategy