Going Native

Adam Tinworth
Adam Tinworth

Tumblr's iOS app

Tumblr, on its iOS app store description:

We’re so thrilled to tell you that our app is now completely native! Get ready for a faster, smoother, and more responsive Tumblr Dashboard.

So, another major social app follows Facebook in abandoning an HTML wrapper app and going full native. The message seems clear: if speed matters, go native.

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Adam Tinworth Twitter

Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.