One Man & His Blog

Do digital editions enhance print?

Bundled mags on Newsstand

Don Brown on tablet magazine editions:

Where publishers are seeing interesting stats is with ‘bundled’ subscriptions. What seems to be happening is that the digital version deepens these readers’ relationship with their title. Rather than just reading the magazine in the same way, at the same time, in the same place as they always have with the print version, the digital edition allows for different engagements. We’re not talking here about consumption of different content, but a more frequent interaction with the magazine – it allows a reader to, say, dip in and out of their magazine during the week without having to carry the physical product around every day, or revisit an older issue that wasn’t finished, or even just for subscribers to be able to read the new edition when they’re away from home.

Interesting read, that tallies with my own experiences. Having a magazine sub in both paper and iPad form allows me to switch between the two fluidly – and let go of an unfinished paper edition more easily when the new one arrives.

Written by

Adam Tinworth   Adam Tinworth

Adam has been a blogger for over 20 years, and a journalist for more than 25. He currently works as a consultant and trainer, helping people do better, more engaged online journalism.


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