Is Medium just a content farm?

Adam Tinworth
Adam Tinworth

Is glossy, exciting new blogging site Medium just a content farm?

But it all neatly glosses over one ugly fact: Medium is just an upscale version of the same old business model used by shady content farms the world around. And it contributes to an environment where the most important element in creating written content — the writer — is undervalued and uncompensated.

Two immediate things occur:

  1. We don’t actually know what Medium’s business model is yet
  2. Their idea of per paragraph commenting really, really works, as that post demonstrates

There’s something interesting at work with Medium, and I wouldn’t be too quick to stand in judgement upon it just yet.

I’ve had access to a posting account for a little while now – perhaps I should get around to using it.

blog platformsBloggingbusiness modelscontentMedium

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.