Newspapers by household penetrationA just over three year old device (the tablet in its current form) is found in nearly as many households and the daily paper – and as the rest of Alan D. Mutter’s piece makes clear, the trajectories of those two numbers are in opposite directions.

If I may be permitted a small spoiler by giving away his closing paragraph:

With aggregate revenues this year likely to remain comfortably north of $20 billion, the newspaper industry remains a substantial business. But it is less than half as substantial as it was a scant seven years ago.

The whole analysis of as to the validity of the claim that newspapers are still a mass media is well worth your time.