Newspaper chart of the day

Adam Tinworth
Adam Tinworth

Newspapers by household penetrationA just over three year old device (the tablet in its current form) is found in nearly as many households and the daily paper – and as the rest of Alan D. Mutter’s piece makes clear, the trajectories of those two numbers are in opposite directions.

If I may be permitted a small spoiler by giving away his closing paragraph:

With aggregate revenues this year likely to remain comfortably north of $20 billion, the newspaper industry remains a substantial business. But it is less than half as substantial as it was a scant seven years ago.

The whole analysis of as to the validity of the claim that newspapers are still a mass media is well worth your time.

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.