One Man & His Blog

Inspired by the horrible

Negative creative inspiration at work:

Picking holes in things is part of Newson’s creative process. “One of my biggest sources of inspiration as a designer is basically looking at things and hating them,” he says, good-naturedly. “I have other designer friends who feel the same way, like [Apple’s senior vice president of design] Jony Ive. We’re always sitting there going, ‘God, that’s horrible, that’s so s—‘ . Sitting there, ranting about what we hate. And it sounds really negative but actually it’s sort of not – because if everything was great, then we wouldn’t have a job.”

Lots of interest in Marc Newson today. Can’t think why.


Written by

Adam Tinworth   Adam Tinworth

Adam has been a blogger for over 20 years, and a journalist for more than 25. He currently works as a consultant and trainer, helping people do better, more engaged online journalism.


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