A plural of emoji - linguistically speaking

Adam Tinworth
Adam Tinworth

The linguistics behind a plural form of “emoji”

This is a fascinating account of count and non-count nouns – and how they’re assimilated into English:

An example is “water,” which has no plural form. To count water, you must refer to the amount or container: one bottle of water, two quarts of water, etc. (The word “water” can also be countable in the sense of one serving or one container-ful: give me a water, I bought three waters from the grocery store.)

The Atlantic‘s Notes blog is doing really great work right now. It’s stepped – intentionally, I suspect – into the void left by Andrew Sullivan’s sorely-missed Dish. Oh, to have Sullivan blogging about Trump…


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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.