A brutal condemnation of the mindset that has stopped traditional journalism embracing change – and still does – from Om Malik:
Instead of trying to understand this change in behavior, the media establishment kept saying, “It’s not journalism.” It focused on how and what, failing to ask, “Why do people read blogs? Why do people blog?” If they had, then it would have been easier to understand how the business was changing. In December 2001, I started blogging “tech news,” mostly because it seemed obvious — an industry as fast-paced and constantly changing as technology is going to need more than a monthly magazine to cover it. An industry as pervasive as technology would need something more consistent than just the occasional piece or two in the business section.
So much here that resonates deeply – and so depressing that we haven’t moved beyond it.
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