This either awesome – or a complete gimmick…

(I think it’s very responsible of the couple in the video to still be using the same cameras years from now… Apologies for the cheese.)

The EF-M 28mm f/3.5 STM is a macro lens – with a built in light? Neat idea – if it works. The fact that the light is actually two lights, each of which can be controlled individually makes this a really handy tool – potentially. It all depends on how it performs.

But at a fairly affordable $300 in the USwhich will mean £200-and-something UK~~ and £294.99 in the UK (odd exchange rate there, Canon…), I suspect I’ll be giving it a go when it ships in June.

[via PetaPixel]