Snapchat is (slightly) revamping Discover

Adam Tinworth
Adam Tinworth

Snapchat is (slightly) revamping Discover

Changes afoot for the much-coveted Snapchat Discover slots:

Instead of static media logos in circles, representing the channels, publishers will have an actual cover image to draw readers into the content, according to one source. One publisher said the cover images would make Snapchat content look more like a magazine โ€” and hopefully attract more eyeballs.

Good to see Snapchat iterating around this โ€“ but Iโ€™d still like to see them open it up to a wider range of partners, and let users choose what they want to see.

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.

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