Coffee and newspapers: a business model blend

Adam Tinworth
Adam Tinworth

Richard Horgan:

From north of the border, a rather interesting new revenue experiment. Canada’s largest newspaper, the Toronto Star, this week announced the launch of a new monthly in-house subscription service: Headline Coffee.

Yup, a coffee subscription service from a newspaper much like the wine clubs that many UK newspapers have. Makes good sense: coffee and headlines are just a perfect combination.

Mmm. Coffee. Aeropress time.

(My faourite UK coffee subscription of the moment is Pact Coffee, which has no newspaper links, but excellent beans. Give it a try.)

business modelscoffeesubscriptionstoronto star

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Adam is a digital journalism lecturer, trainer and writer. He's been a blogger for over 20 years, a journalist for 30 and teaches audience strategy and engagement at City St George’s, London.

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