Life in the YouTube celeb bubble

Blogosphere's lead interview gives us an insight into life inside the influencer bubble - and how the Mail views it, too…

Adam Tinworth
Adam Tinworth

Blogosphere magazine has just revealed its latest cover star – the ubiquitous Zoella. The reveal video does give some surprising insights into the impact on her life of YouTube-driven celebrity. The idea of bus tours driving by your house is rather disturbing…

The Mail has got rather hot under the collar at the imagery, though:

But seven years after she first burst onto the scene, Zoella’s latest photo shoot, in which she lounges on a bed in just her underwear, is further evidence of the teen idol’s move towards an increasingly grown-up image.

YouTubers. Bless ’em. They grow up so fast.

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.