Euromoney Institutional Investor sells niche hedge fund titles to Pageant

Adam Tinworth
Adam Tinworth

A press release landed in my in-box this morning:

Pageant Media, the business information specialist, today announces the acquisition of Hedge Fund Intelligence, a series of business information, data and workflow products – including EuroHedge and AsiaHedge – and global events, which provide a 360-degree view of the hedge fund world.

(No link – it arrived via PDF…)

I’ve worked with EuroHedge and AsiaHedge a few years ago, when I did some training for Euromoney Institutional Investor via Econsultancy, and at the time they seemed like a natural part of the wider portfolio. The fact that they – and other of the smaller titles – seems yet another manifestation of B2B brands surviving in smaller niche publishers, who target very specific sectors, while the big publishers only retain the biggest brands. That’s your choice: niche or scale. And one of them’s much easier to play than the other.

business modelsbusiness pressbusiness strategyniche content

Adam Tinworth Twitter

Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.