News UK moved thesun.co.uk to WordPress.com VIP last summer, becoming the fastest growing newspaper site in the UK, with well over 20 million monthly unique visitors, and tens of millions of page views every week. They recently added Scottish and Irish editions within a WordPress multisite configuration, all managed using the same innovative extension to the WordPress Customiser. WordPress is fast becoming an important part of News Corp’s worldwide publishing infrastructure, powering more and more sites in the US, India and Australia, as well as in the UK.
It’s a smart move – I’ve been a huge advocate of using off-the-shelf blogging platforms for mainstream news sites for over a decade, and it’s nice to see it becoming increasingly established as a mainstream approach.
It’s really cost-effective compared to many other approaches – and The Sun could do with some cost-savings right now…
Sign up for e-mail updates
Join the newsletter to receive the latest posts in your inbox.