Breitbart's difficult third act

Adam Tinworth
Adam Tinworth

Is Brietbart, the alt-right site that cheered Trump and succoured Milo, in trouble? A Newsweek profile explores how it’s finding life in power much harder than opposition:

After the London Bridge attack at the beginning of this month, Breitbart reporter Katie McHugh made Islamophobic comments on Twitter (“There would be no deadly terror attacks in the U.K. if Muslims didn’t live there”). She was promptly fired, in what may have been a sign of how sensitive Breitbart News has become to accusations that it promulgates right-wing extremism. The firing instead exposed it to criticism from those very extremists, some of whom are now calling the site “Cuckbart,” using the far right’s favorite term (i.e., “cuck,” from cuckold) for weak-kneed members of its clan.

Just as telling — a sustained campaign against its funding seems to be working:

The campaign against Breitbart is being led by a group that identifies itself on Twitter as Sleeping Giants. At the time of this writing, its online spreadsheet of advertisers that no longer buy ads on Breitbart includes 2,178 entries, from German flagship airline Lufthansa to Zeus, a beard grooming company. A visit to the Sleeping Giants feed finds a tweet at the founder of tech company Taboola, which apparently advertises with Breitbart: “Do you love money more than tolerance?”

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.