One Man & His Blog

The Instagram effect on real estate

The Instagram effect on real estate

Instagram may be having a more profound effect on our culture than we think. First, people started creating dishes just for Instagram. And now?

Now some entrepreneurs are taking the idea a step further, designing their physical spaces in the hopes of inspiring the maximum number of photos. They’re commissioning neon signs bearing modestly sly double entendres, painting elaborate murals of tropical wildlife, and embedding floor tiles with branded greetings — all in the hopes that their guests will post them.

When a social media service starts changing our physical landscape – that’s a very significant shift.


Written by

Adam Tinworth   Adam Tinworth

Adam has been a blogger for over 20 years, and a journalist for more than 25. He currently works as a consultant and trainer, helping people do better, more engaged online journalism.


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