Instagram may be having a more profound effect on our culture than we think. First, people started creating dishes just for Instagram. And now?

Now some entrepreneurs are taking the idea a step further, designing their physical spaces in the hopes of inspiring the maximum number of photos. They’re commissioning neon signs bearing modestly sly double entendres, painting elaborate murals of tropical wildlife, and embedding floor tiles with branded greetings — all in the hopes that their guests will post them.

When a social media service starts changing our physical landscape – that’s a very significant shift.