Best thing Twitter have done in years

This is the best John Lewis Christmas ad you'll ever see.

Adam Tinworth
Adam Tinworth

Nuff Said.

X (Twitter)advertising
Adam Tinworth

Adam Tinworth Twitter

Adam is a digital journalism lecturer, trainer and writer. He's been a blogger for over 20 years, a journalist for 30 and teaches audience strategy and engagement at City St George’s, London.

Comments

You might also like

A Bluesky butterfly rises from a rusted X

Bluesky is having a moment. Time to pay attention. Members Public

Musk's close alignment with the new US President-elect has triggered a new exodus from X — with many communities heading for Bluesky. Will this be the tipping point for the new network?

Adam Tinworth
Adam Tinworth
Bluesky
A mastodon and a butterfly contemplated the remains of X

What comes after Twitter? Members Public

And are we wordsmiths doomed to be replaced by the video stars?

Adam Tinworth
Adam Tinworth
social networks

Featured Posts

Why we need new gatekeepers to counter AI slop

Launching the Institute for Creativity and AI

What the hell is happening at Automattic (part 2)?

A knight standing in front of a tattered WordPress held aloft by an army.

AI: should publishers sign up or sue?

AI Friday: a human crafted-guide to our digitally-created future

A journalist kicking back and relaxing while an AI gets on with her work. Well, we can dream, can't we?

Finding news audiences in the social media shift

Finding sceptical news audiences on social media

Author

Adam Tinworth

Adam is a digital journalism lecturer, trainer and writer. He's been a blogger for over 20 years, a journalist for 30 and teaches audience strategy and engagement at City St George’s, London.