Before the retweet was a function, one had to manually copy the content of a tweet and put “RT” or “MT” (modified tweet) in front of it. This friction meant something had to be really worthwhile to achieve any velocity.
Increasingly it looks as though adding friction (back in) is the way to make social networks more reasonable.
Elegant summation of what I was trying to express earlier in the week.
Sign up for e-mail updates
Join the newsletter to receive the latest posts in your inbox.