Maybe sharing friction in social media is good

Adam Tinworth
Adam Tinworth

Charles Arthur:

Before the retweet was a function, one had to manually copy the content of a tweet and put “RT” or “MT” (modified tweet) in front of it. This friction meant something had to be really worthwhile to achieve any velocity.
Increasingly it looks as though adding friction (back in) is the way to make social networks more reasonable.

Elegant summation of what I was trying to express earlier in the week.

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.