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TL;DR #2 — the plague house edition

A round-up of the week's reading about journalism and the creator economy. And we don't get Meta.

Adam Tinworth
Adam Tinworth

I could have easily filled this issue with material about Facebook — but apart from a few brief mentions at the beginning, I’m not going to.

We know what we need to know:

  1. Facebook is a bad company
  2. Many of us still need it for reader acquisition, but we should be working hard to turn those relationships into direct ones, rather than mediated ones.

What more do we need to know?



Publishing strategy

  • 🧓🏽 Older Brits got more digital during the pandemic. Time to revise your assumptions about the 60+ audience.
  • 💸 Dynamic paywalls. Off-the-shelf software is emerging to allow publishers too use them without having to build them in-house. But should they?
  • 📱 Should your title have an app? Probably not — getting people to open the damn things is hard. But there are some reasons why it might work.

Audience engagement




Extremely Online

Community management

On Background


Quote of the Week

Mic Wright:

That’s the natural end point of scoop culture: Breathlessly hyping your upcoming story as if it’s a trailer for a new TV show then announcing it’s about a woman’s violent death with a series of emoji.
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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.