Meta just can't make Instagram relevant in the age of TikTok…

tl;dr: the Facebook is burning issue

This week's in-depth round-up of links has depth on Meta's problems, lots of newsletter news, and plenty more to keep you enthralled this weekend…

Adam Tinworth
Adam Tinworth

tl;dr was very popular when I started it back in the early part of the year. Then events rather overtook me, and it dropped off my agenda. Well, now it’s back, should be weekly — and with Ghost’s new analytics, it should be a really useful source of information about what my audience really carer about — while also being useful to you.

This is a bit of a tab-dump issue. There are stories here going back over the last few months — but doing that has drawn out some interesting narratives, not least that Meta’s Facebook and Instagram are clearly losing their way. We’ll get to that towards the end, but for now — enjoy these links. Hopefully, there should be something here for everyone. If not, I recommend whisky and She-Hulk…


Audience Engagement

Business Models

Creator Economy

Internet Culture






Meta problems: the Insta Implosion

Based on the links above, Meta’s future is looking more uncertain than I can ever recall. As Nick Heer puts it:

But look at the past few weeks of Meta news and it seems like the company has zero idea of what to do or why people use its products. It made drastic unlikable changes to Instagram; its leadership is panicking over TikTok; its latest public demonstration of its metaverse future is embarrassing and its educational value is less justified than the VR headset in a thirty year old Simpsons clip. Do these decisions look like the product of a focused company that has near-term goals for its future and innovative ideas beyond that?




Nice little video from the BBC:


A quote to think on

But the internet is still here and there might come a day when things get decentralised again. I don’t know if that might ever come to pass, but for now, we can take back the internet by going back to creating our own websites and blogs and even newsletters and relying less, far less, on the cursed social networks.

Rebecca Toh

The Big Read

This is, admittedly, a couple of months old, but i finally got around to reading it this week, and it does make some very compelling arguments. Do you agree?

Yes, Social Media Really Is Undermining Democracy
Despite what Meta has to say.

The Difficult Read

Journalists love news. It's axomiatic, really. But our readers don't tend to love news as much as us. Our obsession with chronicling every detail of the rolling waves of crises over the past five or six years initially helped drive sales up — but is now becoming a problem.

We need to address this, but without abandoning our core mission.

When tragedy becomes banal: Why news consumers experience crisis fatigue
The sensitivity involved in attending to crises can be a double-edged sword.

And finally…

1994's view of the internet…

via Boing Boing

tl;dr newsletterlinksJournalism

Adam Tinworth Twitter

Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.