Cuttings #10: YouTube is coming for your news
YouTube wants your news videos — and your podcasts (but ad-free). Plus more evidence that we need to get serious about video… again.
Good & Bad News from YouTube
It's hard to overstate the importance of YouTube as a media platform — and yet it remains strangely absent from so many discussion about news and journalism. Yes, perhaps that's because the industry has been burnt again and again with video. But, by ignoring it, we cost ourselves a huge chunk of potential audience — especially those critical, hard-to-reach younger generations.
There's some good announcements coming out of Google's media hub — but some worrying news, too:
Good News: YouTube ❤️ News
In an era when so many social media services are slithering away from anything that looks like news, it's nice to see YouTube embracing it. You could, of course, be cynical, and think this is one, relatively low effort, way they can start dealing the vast ocean of conspiracy theories and misinformation on the platform.
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Bad News: YouTube Podcasts 💔 Your Ads
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