Getting tone of voice right on social media
Being able to talk like the people you want to reach is a critical audience engagement skill.
Being able to talk like the people you want to reach is a critical audience engagement skill.
Since 2014, publishers have felt obliged to publish Accelerated Mobile Pages to get good news search traffic. Those days may well be over.
A busy week in social media, journalism and the creator economy. Here it is, all nicely -pre-digested for you.
Headlines Network is launching a series of workshops this week to help journalists cope better with mental health issues. I talked to director John Crowley about the problems and possibilities inherent in the pandemic.
A big day for me. A load of interesting links for you. Everyone wins. Probably.
Instagram finally gives every account the ability to use link stickers. Time to rethink the platform as an acquisition tool.
A big and important post on the future of news. Or not.
A round-up of the week's reading about journalism and the creator economy. And we don't get Meta.