Adam Tinworth

(5465)

Adam is a digital journalism lecturer, trainer and writer. He's been a blogger for over 25 years, a journalist for 30 and teaches audience strategy and engagement at City St George’s, London.

AI: Take a guess

AI: Take a guess

LLMs are, in essence, guessing machines. They work by determining what’s probably the answer. And that means they’re great for ideas — and terrible for facts.

Media mutatis

Media mutatis

A new season of OM&HB is coming your way. And this might be the most interesting time to be writing about media in the two decades I've been posting here.