Adam Tinworth

Adam is a digital journalism lecturer, trainer and writer. He's been a blogger for over 20 years, a journalist for 30 and teaches audience strategy and engagement at City St George’s, London.

Commercial lessons from the Black Ballad founder’s newsletter Members Public

How a weekly newsletter has become central to both the community building and monetisation of a ground-breaking website for black women.

Adam Tinworth
Adam Tinworth
newsletters

Lessons from Newsletter-First Publications Members Public

What can publishers learn about newsletter strategy from independent businesses that grew newsletter first? Notes from a panel discussion.

Adam Tinworth
Adam Tinworth
newsletters
A cartoon of a human supervisor checking the work on an AI robot who has been making social videos.

Social videos: No, AI can't do them by itself Members Public

That AI isn't putting you out of a job yet — but it might be about to change it…

Adam Tinworth
Adam Tinworth
AI
Good fences make good neighbours.

Collapsing Context Collapse Members Public

Mass scale social platforms were wildly profitable — but also terrible social environments for most people. We need more context in our communities.

Adam Tinworth
Adam Tinworth
community management
A puzzled journalist in the middle of doing an interview

Ask the stupid question, and other journalism advice Members Public

Two handy tips for journalists

Adam Tinworth
Adam Tinworth
Journalism
A machine learning chip in the time vortex

Time for an AI rewind Members Public

Are we letting the generative AI hype blind us to more practical and reliabel uses of the technology?

Adam Tinworth
Adam Tinworth
AI
AI-written slop messing up your web shopping experience.

How publications get sloppy Members Public

A perfect storm of dodgy SEO, dodgier AI work and the desperate need to protect affiliate revenue is breeding a whole new type of web content slop.

Adam Tinworth
Adam Tinworth
Journalism
An unstoppable tide of server-generated slop

Stop the Slop Members Public

The perfect word to describe thoughtless, rude use of AI has emerged. Let’s hope it sticks…

Adam Tinworth
Adam Tinworth
AI