AMPs

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SEO: AMP’s days are numbered
SEO

SEO: AMP’s days are numbered

Since 2014, publishers have felt obliged to publish Accelerated Mobile Pages to get good news search traffic. Those days may well be over.

The trouble with AMP
AMPs

The trouble with AMP

Many publishers feel compelled to use the Accelerated Mobile Pages format because Google favors it so strongly. Could we make it better?