audience engagement
Forget the volume, feel the community Paid Members Public
The abandoned audience strategy of the 2000s might be our only hope in the 2020s. Plus, TikTok's seedy underbelly is in the open.
Tales of people-powered journalism Paid Members Public
Plus a proposal to relaunch a local newspaper as a newsletter-first operation. And some sad, sad, oh so sad, news about Infowars.
Publisher retention strategies: keeping your customers happy Paid Members Public
So, you have subscribers. How do you keep them? Panelists from across journalism discuss different approaches.
Goodbye, David: a man who knew his audience Paid Members Public
Farewell to a former student who passed away over the weekend. Plus some interesting reading on audience work.
Afternoon Coffee Reading Paid Members Public
Tech companies want AI search — but is it sustainable? Plus, the rise of WhatsApp audience engagement.
Always fish where the audience swim Paid Members Public
And other strained metaphors about the state of journalism.
The Media Inflection Point: a manifesto for audience centricity Paid Members Public
The doomsayers are out in force. Journalism is dead, they say. Just look at the job losses, the titles closing. But we’re just paying the price of bungling the last digital transition. Let’s not repeat that mistake with the coming one.
Clickbait, comments and screen apnea Paid Members Public
The complexities of clickbait, the problem of scale in comments — and why you're breathing wrong when you're staring at a screen…