audience engagement
Journalism is a social process: we need to connect with our audience Paid Members Public
Building an audience is a skilful dance, combining numbers, instinct — and good, old-fashioned conversations.
Audience Engagement: two words, both matter Paid Members Public
If you're taking about audience growth in journalism, you might be forgetting a crucial, human element in the process.
Forget the volume, feel the community Paid Members Public
The abandoned audience strategy of the 2000s might be our only hope in the 2020s. Plus, TikTok's seedy underbelly is in the open.
Tales of people-powered journalism Paid Members Public
Plus a proposal to relaunch a local newspaper as a newsletter-first operation. And some sad, sad, oh so sad, news about Infowars.
Publisher retention strategies: keeping your customers happy Paid Members Public
So, you have subscribers. How do you keep them? Panelists from across journalism discuss different approaches.
Goodbye, David: a man who knew his audience Paid Members Public
Farewell to a former student who passed away over the weekend. Plus some interesting reading on audience work.
Clickbait, comments and screen apnea Paid Members Public
The complexities of clickbait, the problem of scale in comments — and why you're breathing wrong when you're staring at a screen…
Anyone know of any big stories happening today? Paid Members Public
There's got to be something. Maybe an election somewhere?