AI
The siren song of AI scale
Turning to AI to write stories will not save smaller outlets
Future of Media Technology
From Traffic to Trust: Publishers’ response to AI
How can publishers respond to AI killing their traffic? Focus less on algorithms and more on audiences – and put community back at the heart of their journalism
AI
Walking the tightrope between AI and audiences
Yes, being left behind is a risk. But so is destroying audience trust while leaving ourselves in hock to toxic companies.
Social Media
When did you last reply to someone on a social network?
A little more conversation, a little less promotion, please
fediverse
The federated One Man & His Blog
If you haven't heard of ActivityPub yet, now might be the time to start paying attention
audience engagement
Five telling quotes
Five pieces worth your times — and quotes that show you why.
year in review
The top 10 posts of 2024: the top 5
The five most read posts of last year were very concerned with audience, the fate of WordPress — and a long gone lads' mag.
audience engagement
Journalism is a social process: we need to connect with our audience
Building an audience is a skilful dance, combining numbers, instinct — and good, old-fashioned conversations.
audience engagement
Audience Engagement: two words, both matter
If you're taking about audience growth in journalism, you might be forgetting a crucial, human element in the process.
comments
Anyone know of any big stories happening today?
There's got to be something. Maybe an election somewhere?
audience engagement
Forget the volume, feel the community
The abandoned audience strategy of the 2000s might be our only hope in the 2020s. Plus, TikTok's seedy underbelly is in the open.
audience engagement
Tales of people-powered journalism
Plus a proposal to relaunch a local newspaper as a newsletter-first operation. And some sad, sad, oh so sad, news about Infowars.