audience engagement
Navigating the shifting sands of audience strategy
A round-up of stories to inform your work - and a pledge to stay reverse centaur-free. Really.
audience engagement
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Future of Media Technology
From Traffic to Trust: Publishers’ response to AI
How can publishers respond to AI killing their traffic? Focus less on algorithms and more on audiences – and put community back at the heart of their journalism
AI
Walking the tightrope between AI and audiences
Yes, being left behind is a risk. But so is destroying audience trust while leaving ourselves in hock to toxic companies.
Social Media
When did you last reply to someone on a social network?
A little more conversation, a little less promotion, please
fediverse
The federated One Man & His Blog
If you haven't heard of ActivityPub yet, now might be the time to start paying attention
audience engagement
Five telling quotes
Five pieces worth your times — and quotes that show you why.
year in review
The top 10 posts of 2024: the top 5
The five most read posts of last year were very concerned with audience, the fate of WordPress — and a long gone lads' mag.
audience engagement
Journalism is a social process: we need to connect with our audience
Building an audience is a skilful dance, combining numbers, instinct — and good, old-fashioned conversations.