brand journalism
The end of Future
Andreessen Horowitz’s short-lived foray into tech journalism is over. When even VCs don’t see a future in tech hype media, what does that mean for the rest of us?
brand content
Use branded content to establish authority, not sell
Elizabeth Spiers on good branded content [https://contently.com/strategist/2016/08/11/elizabeth-spiers-reveals-youre-thinking-vr-branded-content-wrong/] : > You have written about Casper and their publication Van Winkle’s [https://contently.com/strategist/2015/06/09/mattress-co-casper-launches-new-mag-to-investigate-drugs-experimental-interrogation-and-sleep/] as an example of great branded content. What did they get right? It wasn’t meant
blog platforms
Tumblr axes its newsroom (yes, it had one)
This rather bland statement from Tumblr CEO David Karp [http://staff.tumblr.com/post/47584806521/a-year-ago-tumblr-did-something-unprecedented] hides something interesting: > What we’ve accomplished with Storyboard has run its course for now, and our editorial team will be closing up shop and moving on. I want to personally thank them
brand content
Responsive Content versus Directive Content
[https://i2.wp.com/www.onemanandhisblog.com/content/images/2012/06/982e4886aab411e1aebc1231381b647a_7.jpg] The notion of the brand journalist has been playing on my brain again in recent days, partially because of some client work I’m doing. In particular, these two questions stand in opposition to one another: