brand journalism

Use branded content to establish authority, not sell

brand content

Use branded content to establish authority, not sell

Elizabeth Spiers on good branded content [https://contently.com/strategist/2016/08/11/elizabeth-spiers-reveals-youre-thinking-vr-branded-content-wrong/] : > You have written about Casper and their publication Van Winkle’s [https://contently.com/strategist/2015/06/09/mattress-co-casper-launches-new-mag-to-investigate-drugs-experimental-interrogation-and-sleep/] as an example of great branded content. What did they get right? It wasn’t meant

By Adam Tinworth