content strategy
Cool Content: Anthony Palmer on capturing the Olympic Park Paid Members Public
Anthony Palmer has spent the last few years working for the Olympic Delivery Authority [http://en.wikipedia.org/wiki/Olympic_Delivery_Authority], capturing and communicating the process of building the Olympic park. He’s going to condense to 20 minutes that took four years to do… In March 2008, the
Community for community's sake Paid Members Public
Neil Perkin [http://neilperkin.typepad.com/only_dead_fish/2012/09/the-702010-content-planning-model.html] : > Too many brands attempt to establish communities with no clear purpose to that community, or plan for what they’re going to talk about not just over the next few weeks, but long-term. So they soon
Where Content Strategy and Brighton meet... Paid Members Public
[https://i1.wp.com/www.onemanandhisblog.com/content/images/2012/09/brighton-beach.jpg] So, content strategy is the new hotness. Lots of people who were once web editors or content managers or even, heavens forbid, journalists, are now describing themselves as “content strategists”. But there’s a world of difference
Charlie Peverett: why it's time to ban the blog Paid Members Public
Charlie Peverett, iCrossing Companies that blog have 434% more indexed pages – and more indexed pages get more leads – or so says the slides that opens Charlie from iCrossing’s presentation at the Brighton Digital Marketing Festival. He’s going to make the case for banning the blog – or some of
A word to the wise content creator... Paid Members Public
[https://i1.wp.com/www.onemanandhisblog.com/content/images/2012/09/cccs_header4.jpg] I’ve not got time to blog about this in detail right now, but in a couple of weeks I’ll be moderating a panel at a cool content event called Cool Content Coming Soon… [http:
Your archive content is valuable Paid Members Public
What’s the value in archive content? More than you might think. Too many publishing businesses are caught up in the idea of the now, and they miss the value of the then. A huge amount of archive and historical content is shared around the blogsphere and social media every
The SEO versus Content tension: a dialogue Paid Members Public
Afternoon, Adam. You’ve been writing a lot about SEO lately. You got a problem with SEO? Goodness, no. I teach a course on SEO for Journalists [http://www.journalism.co.uk/seo-for-journalists/s336/] for goodness’ sake. I wouldn’t be doing that if I didn’t believe SEO was
Are Infographics next on Google's anti-SEO hit list? Paid Members Public
There’s a really great and interesting interview with Matt Cutts, who heads Google’s web spam team [http://www.stonetemple.com/matt-cutts-and-eric-talk-about-what-makes-a-quality-site/] , on the Stone Temple Consulting site. The whole thing is worth a read, but the discussion of infographics is particularly of note: > In principle, there’s
