Where Content Strategy and Brighton meet...
So, content strategy is the new hotness. Lots of people who were once web editors or content managers or even, heavens forbid, journalists, are now describing themselves as “content strategists”. But there’s a world of difference between just being a content creator, and knowing how to use content strategically (the clue’s in the title name, you see…) to enhance your publication, website and business.
Which is all a terribly good excuse for spending this Friday afternoon in sunny, beautiful Brighton. [Cool Content Coming](http://coolcontentcomingsoon.wordpress.com) soon is [a half-day conference](http://coolcontentcomingsoon.wordpress.com/event-schedule/) delving deep into some cool uses of content, from use of video by the Olympic Delivery Authority to personalising content for potential visitors to Cornwall. You’ll learn how content strategy helped relief efforts in Haiti and how the RSC is digitising Shakespeare. And you’ll see me chairing the final panel discussion with all the speakers…
During the interval, leading content agency [Zone](http://www.thisiszone.com) will be [viewing people’s portfolios and giving free career advice](t-a-free-expert-review-of-your-work/) for people looking for their next step into the content world.
Co-organiser Tamisin has [blogged about the thinking behind the conference](http://contentmalcontent.posterous.com/cool-content-is-coming-soon).
Plus, you know, Friday afternoon. Brighton. Bars and beaches. What more could you want?
Please [join us for a great afternoon](http://coolcontentbrighton.eventbrite.com). *(discounts for freelancers and a two-for-one offer available)*
Adam has been a blogger for over 20 years, and a journalist for more than 25. He currently works as a consultant and trainer, helping people do better, more engaged online journalism.