google trends
How to use Google Trends data in journalism Paid Members Public
How to use Google Trends data in journalism [https://medium.com/google-news-lab/what-is-google-trends-data-and-what-does-it-mean-b48f07342ee8#.26otqk455] An excellent piece by Simon Rogers explaining how Google Trends data is collected, and the context for understanding it. In short – it’s relative rather than absolute data, and you’re looking for spikes and changes
