How to use Google Trends data in journalism

Adam Tinworth
Adam Tinworth

How to use Google Trends data in journalism

An excellent piece by Simon Rogers explaining how Google Trends data is collected, and the context for understanding it. In short – it’s relative rather than absolute data, and you’re looking for spikes and changes for useful information.

data journalismgoogle trendsJournalism
Adam Tinworth

Adam Tinworth Twitter

Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 25. He lectures on audience strategy and engagement at City, University of London.

Comments

You might also like

31-3.8 - Journalism will survive - but you might not recognise it Members Public

[http://www.onemanandhisblog.com/archives/assets_c/2014/03/startups-journalism-3609.html] Don’t you hate it when somebody leading a journalism business slips into jargon? Sarah Lacy of PandoDaily does exactly that when quoted in a Quartz piece on why funding is piling into new journalism ventures [http://qz.com/

Adam Tinworth
Adam Tinworth
31-3-14

Some Good Reading About The Future of News Members Public

Good stuff I’ve read recently, haven’t linked to yet, but don’t have much to add to right now: * The Nichepaper Manifesto [http://blogs.harvardbusiness.org/haque/2009/07/the_nichepaper_manifesto.html] – an articulate and well argued guide to how niche publishing might looks going forwards. * Media

Adam Tinworth
Adam Tinworth
comments

Featured Posts

TikTok: should news organisations be on the platform now?

A young woman being watched as she uses TikTok, the Chinese flag in the background.

20 years of One Man & His Blog

Loaded and the gonzo early days of the Lads Mags

The cover of Loaded issue 1 in 1994

What is a newsletter?

One Man & His Blog reborn: the 2023 edition

The 2023 look of the website One Man & His Blog

Four things publishers should give up in 2023

An illustration of to web publishers meditating in a zen fashion.

Author

Adam Tinworth

Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 25. He lectures on audience strategy and engagement at City, University of London.