How to use Google Trends data in journalism

Adam Tinworth
Adam Tinworth

How to use Google Trends data in journalism

An excellent piece by Simon Rogers explaining how Google Trends data is collected, and the context for understanding it. In short – it’s relative rather than absolute data, and you’re looking for spikes and changes for useful information.

data journalismgoogle trendsJournalism
Adam Tinworth

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 25. He lectures on audience strategy and engagement at City, University of London.

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Adam Tinworth

Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 25. He lectures on audience strategy and engagement at City, University of London.