One Man & His Blog

How to use Google Trends data in journalism

How to use Google Trends data in journalism

An excellent piece by Simon Rogers explaining how Google Trends data is collected, and the context for understanding it. In short – it’s relative rather than absolute data, and you’re looking for spikes and changes for useful information.


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Adam Tinworth   Adam Tinworth

Adam has been a blogger for over 20 years, and a journalist for more than 25. He currently works as a consultant and trainer, helping people do better, more engaged online journalism.


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