mastodon
What comes after Twitter? Paid Members Public
And are we wordsmiths doomed to be replaced by the video stars?
Adding Mastodon author attribution to Ghost Paid Members Public
How to add the Mastodon author attribution to your single author Ghost site.
Mastodon loves journalism — and even Threads is warming to it Paid Members Public
A glimpse into a possible social media future for journalism.
Cuttings #6: Blogging Elephants and Banned Influencers Paid Members Public
Plus what could be Elon's strategy for X, and a useful newsletter tool…
Cuttings #4: Vindicated! Paid Members Public
Twitter traffic is not what it's cracked up to be, AI Search will hit harder than people expect — and Mastodon turns out to be a bigger beast than thought.
The would-be Twitter replacements: who's winning and who's dead? Paid Members Public
Elon Musk's takeover of Twitter prompted a raft of competitors to launch. Which ones are still surviving?
Sell the harder story, don’t just milk the easy one Paid Members Public
Too many editors hide behind analytics when making bad choices on which stories to prioritise. And what's going on with the would-be Twitter replacements?
What’s your Mastodon strategy? Paid Members Public
Is Mastodon the future of social media? Or is it a failed Twitter killer? It’s neither — and any audience team would be foolish to ignore it.
