publishing strategy
Jon Steinberg, Future CEO, on Gen AI and revenue Paid Members Public
The new CEO of Future on navgiating stormy economic waters, and how to use AI sensibly.
Four things publishers should give up in 2023 Paid Members Public
Digital publishing moves so fast it can be hard to keep track of what works, and what doesn’t. Here are the things you need to be letting go of right now.
Are you tempted by shiny things syndrome? Paid Members Public
Are we letting ourselves get distracted by cool new formats, rather than doing the really hard work of rethinking our journalism for the post-digital age?
The two reasons why most newsletters will fail Paid Members Public
Like any good gold rush, people aren't paying enough attention to the details of what makes newsletters work. And that will lead to many flaming out. Here's why.
Understanding Editorial Newsletters: a brief guide Paid Members Public
The hype around the "star journalist" newsletter is in danger of obscuring a deeper and more important truth about the role of newsletters in journalism.
How does journalism survive the Covid-19 crisis? Paid Members Public
A crisis is a ruthless tool that exposes weaknesses in our systems. And our journalism ecosystems are being stress tested as never before. How do we navigate these difficult times?
If you don’t understand attention, you don’t understand digital publishing Paid Members Public
Producing less content can be more profitable than creating more - and the reasons why hark back to the fundamental structure of the internet.
The end of an era at RBI (nearly) Paid Members Public
With the disposal of Farmers Weekly, my former employer is all but out of the journalism business.
