Publishing
Four things publishers should give up in 2023
Digital publishing moves so fast it can be hard to keep track of what works, and what doesnāt. Here are the things you need to be letting go of right now.
SEO
Posts about search engine optimisation
Why newsletters are just getting started
As if Monday couldnāt get any worse, hereās a video interview with me about newslettersā¦
Journalismās year of chaos continues
Then story of what went on inside Twitter after the Musk takeover, CNETās AI teething issues andā¦ journalist Barbie?
Google versus AI copy: fight!
Will Google see Ai copy as spam? Is the Fediverse more than Mastodon? Do newsletters need a clear value proposition? All these questions violate Betteridge's Lawā¦
SEO
The case against guest posting
Beware emails offering free posts. The cost might be much higher than you thinkā¦
local journalism
A little respect (just a local bit)
Another week, another economic crisis. But in other news, local politicians are getting more overtly disdainful of journalists, and big news sites are taking a serious SEO hit. Let's dive inā¦
newsletter
Some helpful content for you
Google is rolling out a major new update, Facebook is killing its most useful tool, and we remember a genuine magazine pioneer.
SEO
Major Google update incoming: the helpful content update is imminent
Google's hitting us with a major new update next week. Here's what you need to know.
TikTok
Five great reads from the online content mines
Plus some jobs, a tip, and Lagerfeldās iPods. Yes, really.
audience engagement
WhatsApp for war reporting, Reddit for search and Twitter for GIFsā¦
Social platforms keep evolving in unexpected directions. Here's three changes that have become clear in recent weeks.
SEO
SEO Q&A: suggested links and microsites
If someone emails asking you to add a link to your content, what should you do? And should you let a division of your company have their own website?
SEO
SEO: AMPās days are numbered
Since 2014, publishers have felt obliged to publish Accelerated Mobile Pages to get good news search traffic. Those days may well be over.