Posts about search engine optimisation
While the waters of digital journalism have never been calm, right now we're passing through a storm that will sink some publications — but be the making of others. Here's what's causing that tempest.
Hundreds of thousands of words have been spent describing a new era of search that nobody understands. Let me add to them by explaining why you shouldn't worry just yet.
Some big changes to Google coming that publishers need to be aware of. An interesting new app that could facilitate community conversations — with the help of AI. And why games aren't just about fun any more.
Could a US ban on TikTok trigger a social media power struggle? And how did the Verge use ChatGPT to game Google?
AI generated misinformation is going to be a nightmare to verify. Plus a big Google update, YouTube gets serious about podcasting and some rules for curation.
From lessons we should learn from the coverage of Nicola Bulley’s disappearance, to AI copyright, to that weird, mysterious content on TikTok, it’s all here.
Thoughts from the lovely OM&HB community about types of search, the impact of Twitter’s changes — and a freebie Mastodon app.
Plus the growing evidence that AI chat search is far from ready for prime time, and some great reads on both how ChatGPT actually works and what’s behind “hot, lonely women” catfishing scams
Google is racing Microsoft to transform search with AI chat tools. What does this mean for your traffic?
