SEO
Posts about search engine optimisation
The next few years will be a great time for journalism innovation Paid Members Public
With search and social media changing faster than ever before, it’s time for audience teams to get out of their comfort zone, and start experimenting.
The “Don’t Panic” edition Paid Members Public
Stressed by poor Google News traffic? Scared that Apple is coming for your newsletters and AI for your job? Relax. It's not as bad as people claim…
Journalism’s polycrisis, explained Paid Members Public
While the waters of digital journalism have never been calm, right now we're passing through a storm that will sink some publications — but be the making of others. Here's what's causing that tempest.
Why you shouldn’t worry about AI-powered search — yet. Paid Members Public
Hundreds of thousands of words have been spent describing a new era of search that nobody understands. Let me add to them by explaining why you shouldn't worry just yet.
Google shares its sources, and a new AI-powered social app Paid Members Public
Some big changes to Google coming that publishers need to be aware of. An interesting new app that could facilitate community conversations — with the help of AI. And why games aren't just about fun any more.
The Politics of TikTok, Reddit explained, and Google gamed Paid Members Public
Could a US ban on TikTok trigger a social media power struggle? And how did the Verge use ChatGPT to game Google?
AI is about to take misinformation to a new level Paid Members Public
AI generated misinformation is going to be a nightmare to verify. Plus a big Google update, YouTube gets serious about podcasting and some rules for curation.
Weekend reading — from the serious to the silly Paid Members Public
From lessons we should learn from the coverage of Nicola Bulley’s disappearance, to AI copyright, to that weird, mysterious content on TikTok, it’s all here.
