Posts about social media platforms, how to use them and techniques for getting the best results.
Journalism
Take a look at this video: Pretty clearly a concept video done by some students, right? That information’s all there, including the account name on Vimeo. Even the most cursory of verification checks would show that up. So, it’s not like anyone would publish it as a real
analytics
Google+ is still being developed. For now.
Social Media
An excellent explanation of how US Airways ended up tweeting the pornographic plane [http://barker.co.uk/usairways] – which explains why the social media guy didn’t get fired [http://mashable.com/2014/04/15/us-airways-employee-tweet/]. I’m pleasantly surprised about how maturely this has all worked out. Is the
Declan Curry
The above photo was circulating Twitter yesterday, and at least two media outlets – Romenesko [http://jimromenesko.com/2014/04/14/bbc-caption-writer-having-a-bad-day/] and FishbowlNY [http://www.mediabistro.com/fishbowlny/news-segment-features-extremely-accurate-caption_b210228] – ran it as an example of a BBC captioner having a bad day. They found the image and they ran
hierarchies
Why social media feels so much less exciting [https://medium.com/meta/f774460d5a7d] when it’s established: > Open systems start with no hierarchy, so they look like meritocracies at first, but network effects mean newcomers create a hierarchy, often without even meaning to. We will never return to a
Journalism
This, I think, highlights one of the big challenge to journalists of the 21st Century. People are starting to associate the writing style we’ve been taught – CSWE, for Clinical Standard Written English, as the author defines it – with lack of openness. The legacy of social media is a different
Buzzfeed
Interesting column from John Gapper in the FT today. Here he’s talking about Jonah Peretti [http://www.ft.com/cms/s/0/05c084ae-69cc-11e3-89ce-00144feabdc0.html], founder of Buzzfeed: > His insight was that sharing works differently from search. Search is a way to discover information, whereas sharing is prompted by
connection
[http://www.onemanandhisblog.com/archives/assets_c/2014/01/0cdcaede697711e3b3db0ea9ea681b0f_8-3436.html] Fascinating exploration of the motivation and results of sharing things like photos of food on Twitter: > There is a wealth of information out there for the interested. Knowledge opens doors. Never underestimate the power of small talk.
marketing
Nailed it.
online video
I read this [http://www.buzzfeed.com/patricksmith/vine-is-creating-a-new-breed-of-internet-superstar] : > This kerfuffle at the Smáralind shopping centre near Reykjavík, Iceland, last weekend isn’t because One Direction are in town. It’s because of two stars from Vine, the six-second video-blogging site. Then I did this: Vine has been through
content strategy
My Top Tweets of 2013 [https://twitter.com/adders/timelines/418152823969177600] What can we learn from this? 1. Mocking social media gurus is really popular 2. Humour generally goes a long way 3. People like shared pain – like the treatment of freelancers 4. Liveblogging and exclusive interviews still carry value.
Cliff Watson [https://medium.com/understandings-epiphanies/aae8d5f880cc]: > You see, we’ve come to define “social” in unintentional Orwellian double-speak. “Social” has come to mean the exact opposite of what it’s meant for centuries. Instead of actual interaction and communication, we define “social” as once- or twice-removed ego validation