Social Media
Posts about social media platforms, how to use them and techniques for getting the best results.
US Airways: that tweet explained Paid Members Public
An excellent explanation of how US Airways ended up tweeting the pornographic plane [http://barker.co.uk/usairways] – which explains why the social media guy didn’t get fired [http://mashable.com/2014/04/15/us-airways-employee-tweet/]. I’m pleasantly surprised about how maturely this has all worked out. Is the
Verify social media content - or look like an idiot Paid Members Public
The above photo was circulating Twitter yesterday, and at least two media outlets – Romenesko [http://jimromenesko.com/2014/04/14/bbc-caption-writer-having-a-bad-day/] and FishbowlNY [http://www.mediabistro.com/fishbowlny/news-segment-features-extremely-accurate-caption_b210228] – ran it as an example of a BBC captioner having a bad day. They found the image and they ran
Meet the new social media hierarchy, same as the old one Paid Members Public
Why social media feels so much less exciting [https://medium.com/meta/f774460d5a7d] when it’s established: > Open systems start with no hierarchy, so they look like meritocracies at first, but network effects mean newcomers create a hierarchy, often without even meaning to. We will never return to a
Journalism needs a new tone of voice Paid Members Public
This, I think, highlights one of the big challenge to journalists of the 21st Century. People are starting to associate the writing style we’ve been taught – CSWE, for Clinical Standard Written English, as the author defines it – with lack of openness. The legacy of social media is a different
The core difference between search and social Paid Members Public
Interesting column from John Gapper in the FT today. Here he’s talking about Jonah Peretti [http://www.ft.com/cms/s/0/05c084ae-69cc-11e3-89ce-00144feabdc0.html], founder of Buzzfeed: > His insight was that sharing works differently from search. Search is a way to discover information, whereas sharing is prompted by
Food photos on Twitter: visual small talk Paid Members Public
[http://www.onemanandhisblog.com/archives/assets_c/2014/01/0cdcaede697711e3b3db0ea9ea681b0f_8-3436.html] Fascinating exploration of the motivation and results of sharing things like photos of food on Twitter: > There is a wealth of information out there for the interested. Knowledge opens doors. Never underestimate the power of small talk.
Time to start paying attention to Vine Paid Members Public
I read this [http://www.buzzfeed.com/patricksmith/vine-is-creating-a-new-breed-of-internet-superstar] : > This kerfuffle at the Smáralind shopping centre near Reykjavík, Iceland, last weekend isn’t because One Direction are in town. It’s because of two stars from Vine, the six-second video-blogging site. Then I did this: Vine has been through
