social proof

Instagram and Twitter start the fightback against fake engagement Members Public

Two moves from major platforms — one small, one major — suggest the right direction of travel.

Adam Tinworth
Adam Tinworth
engagement

Fake Followers: the black market in cargo cult influencers Members Public

There’s a great piece of reporting from the New York Times that’s been, quite deservedly, doing the rounds for the last couple of days, exposing the seedy underbelly of the influencer economy [https://www.nytimes.com/interactive/2018/01/27/technology/100000005704904.app.html] . It’s been an

Adam Tinworth
Adam Tinworth
bots