engagement
Instagram and Twitter start the fightback against fake engagement
Two moves from major platforms — one small, one major — suggest the right direction of travel.
bots
Fake Followers: the black market in cargo cult influencers
There’s a great piece of reporting from the New York Times that’s been, quite deservedly, doing the rounds for the last couple of days, exposing the seedy underbelly of the influencer economy [https://www.nytimes.com/interactive/2018/01/27/technology/100000005704904.app.html] . It’s been an
Social Media
Twitter sharing declines after sharing button counts removed
The end of Twitter share counts is hitting sharing [https://blog.shareaholic.com/sharing-to-twitter-declines-11-after-twitter-kills-share-counts/] > Sharing activity to Twitter has declined by 11.28% since November 20th. The “social proof” theory of the impact of sharing buttons proved by its withdrawal…