t2

A graph hanging over a sea.

Sell the harder story, don’t just milk the easy one Members Public

Too many editors hide behind analytics when making bad choices on which stories to prioritise. And what's going on with the would-be Twitter replacements?

Adam Tinworth
Adam Tinworth
analytics

Featured Posts

The next few years will be a great time for journalism innovation

A journalist bursting with ideas deep in the woods

Twitter’s decline has birthed a new social ecosystem

Threads: first impressions of Meta’s new Twitter competitor

A Twitter-like bird, entirely made out of sewing thread

Digital News Report 2023: the social challenge for audience growth

Journalism’s polycrisis, explained

This is how the future media ecosystem will look

A number of supertankers on the sea, surrounded by smaller boast. A media ecosystem metaphor.

Author

Adam Tinworth

Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 25. He lectures on audience strategy and engagement at City, University of London.