Threads
The post X-battle: Threads is down, but not out Paid Members Public
The fight to capture ex-X users heats up, as Meta, the sleeping giant, wakes up and realises that it has a blue butterfly problem…
How Threads got tangled Paid Members Public
Meta's Twitter clone is struggling with engagement bait and over-zealous moderation. Meanwhile, has The Economist figured out how to attract Gen Z without TikTok?
How many people are you? Paid Members Public
Meta is up to its old tricks, the WordPress meltdown continues, and Shorts aren't long enough, it seems. Happy Monday!
Mastodon loves journalism — and even Threads is warming to it Paid Members Public
A glimpse into a possible social media future for journalism.
Facebook is done with our shit, frankly Paid Members Public
It's never easy being dumped. But Meta has dumped us good and hard. We need to accept that — and move on.
News Roundup: De-politicising Threads and profitable Indies Paid Members Public
Another round-up of audience news, derived from my sessions with my Audience Strategy students at City, University of London.
Better Threads than dead Paid Members Public
Threads has gone global by finally launching in the EU, and is beginning to add ActivityPub, connecting it to the Mastodon world. Could it be winning?
How to accidentally create a competitor Paid Members Public
What’s to stop a bunch of people you just laid off from launching a competitor? Almost nothing, it turns out…
