The post X-battle: Threads is down, but not out
The fight to capture ex-X users heats up, as Meta, the sleeping giant, wakes up and realises that it has a blue butterfly problem…
The fight to capture ex-X users heats up, as Meta, the sleeping giant, wakes up and realises that it has a blue butterfly problem…
Meta's Twitter clone is struggling with engagement bait and over-zealous moderation. Meanwhile, has The Economist figured out how to attract Gen Z without TikTok?
Meta is up to its old tricks, the WordPress meltdown continues, and Shorts aren't long enough, it seems. Happy Monday!
A glimpse into a possible social media future for journalism.
It's never easy being dumped. But Meta has dumped us good and hard. We need to accept that — and move on.
Another round-up of audience news, derived from my sessions with my Audience Strategy students at City, University of London.
Threads has gone global by finally launching in the EU, and is beginning to add ActivityPub, connecting it to the Mastodon world. Could it be winning?
What’s to stop a bunch of people you just laid off from launching a competitor? Almost nothing, it turns out…
Plus Meta stitches Threads into Facebook, and Substack works around Musk’s headlines ban.