Comment is F***ed?

Adam Tinworth
Adam Tinworth

Trouble at t’Guardian blog mill, says Guido:

Guido hears a rumour that since Comment is Free has flopped (some geeky critical acclaim, but financial failure due to trivial advertising revenue) it is going to be “revamped”. Ben Hammersly is, Guido understands, spearheading the new not-so-secret project.

Interesting if true. It’s by far the most prominent blog launch from a UK newspaper, and if it’s struggling we’d do well to understand why.

**UPDATE: **Officially denied by Ben Hammersley. That’s good news.

guido fawkesnational newspapersnewspaper blogsThe Guardian

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.