Your Blog On The Telegraph's Site

Adam Tinworth
Adam Tinworth
[![](]( "photo sharing") [my_telegraph_blog_small](

Originally uploaded by telegraph_media_group.

Shane Richmond, while avoiding responding to Antony’s post mentioned earlier, has unveiled something rather special: My Telegraph.

And very interesting it looks too. As described, it’s both a place to blog yourself and to gather stories from the paper. A workspace? A social network? A bit of both? From the looks of the pics on Flickr it resembles a blog-centric social network, like Vox. But Shane’s not giving too many details.

It certainly has the makings of a significant expansion of a major national newspaper into the user-generated content field, although the legal ramifications of all this blogging under the Telegraph’s name must have given them pause for thought.

But, worries aside, it could also be the idea that triggers mainstream adoption of blogging by the British public. And that’s pretty damn exciting.

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.