the telegraph

Rewarding good subscriber content is not the same as rewarding clickbait Members Public

The Telegraph's plan to incentivise subscriber-friendly content doesn't look like clickbait payments, whatever Twitter says

Adam Tinworth
Adam Tinworth
paywalls

Engaged Reading Digest: the "news you can use" edition Members Public

A small shift in format. This is a small number of "news you can use" links.

Adam Tinworth
Adam Tinworth
engaged reading digest

Apple News is working, says The Telegraph Members Public

The Telegraph is seeing substantial reader growth – from Apple News [http://digiday.com/media/apple-news-the-telegraph/]: > For The Telegraph, Apple News has become the most effective third-party platform at driving readers to its own sites and app — where it can eventually turn them into subscribers. (Note the contrast here to

Adam Tinworth
Adam Tinworth
apple

Malcolm Coles on predictability and cat GIFs Members Public

Stealing the punchline from Peter Yeung’s interview with Malcolm Coles [http://www.interhacktives.com/2015/11/05/malcolm-coles-interview/] of The Telegraph: > There’s no way I’d have predicted the end of 2015 at the beginning of the year, so I’ve no bloody idea what’s going

Adam Tinworth
Adam Tinworth
cats

Why does The Telegraph want social and search specialists? Members Public

Slightly baffling post on Guido today [http://order-order.com/2015/10/22/telegraph-hacks-fury-at-buzzfeed-isation-of-content/] : > The Telegraph has suffered an exodus of seasoned reporters yet there is good news on the horizon: the paper is hiring no fewer than five new “social media and search engine optimisation” staff. They will be

Adam Tinworth
Adam Tinworth
guido fawkes

Scenes from a working week Members Public

[http://www.onemanandhisblog.com/archives/assets_c/2014/04/working-week2-3658.html] [http://www.onemanandhisblog.com/archives/assets_c/2014/04/working-week3-3661.html] [http://www.onemanandhisblog.com/archives/assets_c/2014/04/working-week4-3664.html] [http://www.onemanandhisblog.com/archives/assets_c/2014/04/working-week1-3667.html] Another week at the digital journalism

Adam Tinworth
Adam Tinworth
flipcharts

Changes afoot at The Telegraph: editor out, restructure in? Members Public

I don’t really have much to add to the story about the sudden departure of The Telegraph‘s editor Tony Gallagher. Roy Greenslade has the fullest account of Gallagher’s firing [http://www.theguardian.com/media/greenslade/2014/jan/21/tony-gallagher-telegraphmediagroup] – from a very Greensladian perspective… Given that there’

Adam Tinworth
Adam Tinworth
digital strategy

Sunday Newspapers on the iPad Members Public

[https://i2.wp.com/www.onemanandhisblog.com/content/images/2012/03/0f69fe2070e711e19e4a12313813ffc0_7.jpg] It’s Sunday, and I’m on holiday – or as on holiday as an under-employed freelance consultant can be – and so my thoughts turn to those most vital components of a relaxing Sunday: coffee and the

Adam Tinworth
Adam Tinworth
coffee