Malcolm Coles on predictability and cat GIFs

Adam Tinworth
Adam Tinworth

Stealing the punchline from Peter Yeung’s interview with Malcolm Coles of The Telegraph:

There’s no way I’d have predicted the end of 2015 at the beginning of the year, so I’ve no bloody idea what’s going to happen in 2025. But I’m sure cat GIFs will still be important.

Not the most profound insight from an interview full of them – but certainly the most amusing.

(This year’s Interhacktives have really hit the ground running with the site this year – check it out.)

catsmalcolm colesnational newspapersnewspapersthe telegraph

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.

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