Trying something new this morning. Weekday digests are going to be a limited selection of "news you can use". I'll save the opinion pieces and longer reads for a weekend edition. Let me know if this works better for you.
Making Instagram Stories work for you
Good piece from Jacob over at my pals journalism.co.uk, detailing how Francesco (a former student - this is a slightly nepotistic digest, sorry. It's not my fault that half of the UK's audience engagement experts were once my students… 😇) goes about experimenting and refining their strategy for using Stories.
What you need to know: Experimentation is not enough alone: you need sensible measures to understand what is working and what isn't.
The end of "OK, Boomer" on Twitter?
What you need to know: Twitter has changed its rules to ban language that dehumanizes people on the basis of their age, disability or disease status. Be careful of your language around these topics, even if only joking.
Two SEO quickies
Google has been migrating to a mobile-first index over the last few years. That process is pretty much over.
What you need to know: From September onwards, if your mobile performance isn't good in terms both usability and speed, you'll be hobbled in search traffic. Check now - and act.
This second one will only impact a few of you, but worth knowing, if you're on WordPress.
What you need to know: several SEO-centric WordPress plugins seem to have bugs. Keep your plugins as updated as you can. And if you're seeing a drop in search traffic, check if any of these bugs apply to you…
Overwhelmed by newsletters?
One of the reasons I've slightly modified this format, is that I've had feedback that people are already feeling over-whelmed by information. A digest should be more, well, digested. However, here's another approach:
One does wonder when we end up back at blogs and RSS readers, though…
An engaged journalism event
I've always enjoyed the Digital Editors network events, even though it's nearly five years since I managed to get to one. (I remember chatting to an attendee about the forthcoming birth of my second child… and she's got her fifth birthday soon.)
I'll be at this one, as they've got some great people on board, including Beth Ashton, a former student who is now leading the digital engagement at The Telegraph, and Nick Petrie from The Times.
Have a great weekend - when you get there. And you can let me know what you think of the revised format by hitting "reply". I live for your emails.
I'm self-employed. I'm pretty much self-isolated already.
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