YouTube Backlash Underway
This caught me by surprise at the end of a video I was watching:
Of course: they wouldn’t want their video on show somewhere they can’t serve ads around it, would they?
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Navigating the shifting sands of audience strategy
A round-up of stories to inform your work - and a pledge to stay reverse centaur-free. Really.
The Top 10 posts on OM&HB in 2025
What caught your eye and kept you reading in 2025?
AIs have no sense of humour
Face it: nobody's going to be selling prints of ChatGPT's best cartoons…
Cuttings: Breadth, Depth and WhatsApp
Insights into audience development, newsletter strategy, and just how much bigger than us Facebook is.