Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.
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I’ve often blogged about Farmers Weekly
[http://en.wikipedia.org/wiki/Farmers_Weekly] and the great work they’ve done in
creating a cross-platform brand. They’ve got a great forum
[http://www.fwi.co.