One Man & His Blog

Should Hyperlocal be Hyperniche?

I’d like to share something with you. Something that has made me very happy. Something, in fact, about sheep. This sheep, in particular:

![Record-breaking Sheep](
You see, this “tup”, as the livestock breeders call ’em, was sold for a staggering £230,000 yesterday, a story that’s being covered from [the BBC]( to the [*Daily Mail*]( But where was it broken?
On the [*Farmer’s Weekly* livestock and sales blog](, that’s where. But it was the above photo that [really got the commenters]( going.
I mention this, both because I think it’s a fun story, and because I think that blog in particular illustrates something that I think is missed in much thinking about the future of news. We keep talking about hyperlocal, and that’s a thought process that’s rooted in the geographic nature of most newspaper circulations, particularly in the US. What our experience in RBI is teaching us is that hyperlocal is just a subset of hyperniche – and that there are many niches calling our for good, community-focused journalism.
Something to chew on over the bank holiday weekend. With some mint sauce.

Written by

Adam Tinworth   Adam Tinworth

Adam has been a blogger for over 20 years, and a journalist for more than 25. He currently works as a consultant and trainer, helping people do better, more engaged online journalism.


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